The show was originally conceived to be broadcast on a small local radio station to act
as an information guide to events in the area interspaced with tracks from various
musical genres to fit the occasions. After preparing over 20 hours of shows we
felt we were being 'guided' down a path more commonly walked by the big
commercial stations and one we were not prepared to follow. Music is a
personal choice and we felt the listeners were entitled to hear the tracks they
enjoyed listening to.
Having done away with the commercials and self praising promos, we
eventually created a style of show that we published as a Podcast. This
meant the show was available to listeners 24 hours a day, 7 days a
week. After the first few shows were in place we were surprised to
find that our audience figures were not, as expected, slightly
less than predicted in direct comparison to the other shows
on the network, but in fact, slightly greater.
Over the following months this figure has already risen to an
The show's format seems to hit the target audience more
accurately by simply understanding our potential audience.
We have aimed mainly at the more mature generation who can
remember the days of the classic easy going, friendly chat
type of show from the 80's as far back as the 60's and often
before. There's nothing more human than a couple airing
their views on spring cleaning with associated retaliations if
the work isn't done, only to be left wondering what the
outcome will be after the next track has been introduced.
To be able to click on a link and hear a show for a full sixty
minutes or longer without having to worry if your phone
signal is going to stay in range or you're not disturbing
passengers on the local bus service has been a major point of
praise from most of our listeners. Us oldies aren't that active
any more and to have a selection of music flowing around the
room from the speakers means you can do other things as well.
We still include the local events when organisers inform us of
them, and we often include interviews with the new artistes we
regularly feature. The music is different every week unless you
ask to hear something you've liked once again.
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